LATEST POSTS

User Experience: 5 Tips for Designing Products to Appeal to Millennials

BY Soyun Kim on January 4, 2018

You may have a great idea and polished advertising to go with it, but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why?  What can you do about it? Millennials are one of the largest generations by number, and will soon make up 50% of the global workforce […] Read more »

Sitcoms and the Secret to Building "Good Enough" B2B Products

BY Sidharth Sreekumar on December 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. One of the shows I watched was a sitcom. I didn’t find it great (in fact I don’t remember chuckling at even one single joke) but I still ended up watching a bunch […] Read more »

How to Avoid Costly Surprises in Connected Product Design

BY Christian Bourgeois on December 8, 2017

When designing connected hardware products, there are many ways in which a project can go sideways and end up way over budget before the product is completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process […] Read more »

3 Ways to Enlist Your Usage Data to Drive Product Development

BY Keith Fenech on December 4, 2017

Recently, Gartner revealed its top predictions for IT organizations for 2018. Among the expected buzz around technologies like artificial intelligence, blockchain, and the Internet of Things, was something a bit surprising to me. Gartner predicted that by 2022, most people in mature economies will consume more false information than true information. “Fake news has become […] Read more »

How can Product Companies Align With Channel Partners?

BY Santanu (Shaan) Bagchi on November 14, 2017

When I think of partnership, many examples come to mind, across many disciplines – tennis, criminal investigation, entrepreneurship and movie production, to name a few. And it’s easy to see a common theme, that partners must have the same goals. Once we have this alignment, the partners must carve out a strategy to reach the […] Read more »

Product Development When you Don't Have the Right Technology Expertise

BY Lev Barbalat on November 8, 2017

A few months ago, I was given the task of delivering a product using technology that our company had never worked with and that our team had never encountered. My first thought was that it was highly risky and that there was little chance of success. But my second thought was: “OK, if I don’t […] Read more »

A Step-by-Step Guide to Constructing a Persona Workshop

BY Huimin Li on November 1, 2017

Our team is building a product for just one person. Unbelievable! Who is this person? His name is Eric. Eric is a senior developer at a medium-sized software company. With a smooth career path and eight years of industry experience, Eric is considered a successful engineer. Eric loves coding and is passionate about new products. […] Read more »

Critical Customer Touchpoints for a Successful Product Launch

BY Amanpreet Kaur on October 31, 2017

As a product manager, one of your key goals is to solve your customers’ problems. Listening to your customers is the best way to get to know their problems and current methods, and then you can brainstorm for a solution. But how do you start? The process of working up an idea and developing it […] Read more »

Product Prioritization by the Numbers

BY Kate Bennet on October 13, 2017

It’s no secret that every software company has a different way of working out what feature they’ll build next. Despite countless tools, books, blog posts*, and interview questions on the subject there isn’t – yet – consensus in the product management community on which product prioritization method gives the best results for customers and the […] Read more »

Data-Driven Mobile App Iteration: Seeing the Wood From the Trees

BY Hannah Levenson on October 11, 2017

Imagine a lumberjack wanting to cut down a tree with his chainsaw. It’s a pretty simple, straightforward task. But what if the lumberjack never knew that he could turn the chainsaw on? Or that he cut down 1,000 trees when he needed just one specific tree? Not quite the ideal way to use the tools […] Read more »