Price Anchoring

In this guide, Patrick Campbell, Co-Founder and CEO of ProfitWell, explains the basics of pricing your product, provides the key steps to help you develop a pricing strategy, and offers advice on implementing your pricing strategy too. Read more »

At ProductTank London, Tom Whitwell shared a series of excellent examples of why customer responses to pricing strategies often appear to be irrational, and why you need to test your theories and experiment to uncover the patterns in your customers’ behaviour. As part of the team that introduced the paywall in front of The Times, he Read more »

A common mistake made by entrepreneurs when figuring out where to price their product, is thinking that this is just a question of price alone. YCombinator’s cofounder, Paul Graham, sees a lot of startups. He also has a front-row seat to watching many of those startups crash and burn. In his famous essay The 18 mistakes Read more »