LATEST POSTS

The importance of metrics maturity for evidence-driven teams

BY Emily Tate on March 30, 2021

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? Read more »

Bets, Boards, Missions and North Stars by John Cutler

BY Andres Phillips on March 29, 2021

In this ProductTank Barcelona talk, John Cutler, Product Evangelist at Amplitude, showcases some simple hacks he’s used time and time again as an advisor to help nudge organizations forward and get them thinking in new ways. His key points include: The messy middle Framing bets Explore “ownership” boundaries Hack the language North star framework Watch the Read more »

Why You Should Have a Customer-Centric Goal for Product Adoption

BY Alex Kulbei on February 9, 2021

Chances are you’re already measuring your product adoption in one way or another. It may be daily or monthly active users, or something more specific for your type of product. After speaking with many SaaS companies we found out that usually when it comes to adoption, many teams don’t take it further than setting up Read more »

How to be Bad at Product Development - Josh Mahoney

BY Chris Massey on January 21, 2021

Josh Mahoney draws on his experiences of being inspired to solve real problems for real people and talks to ProductTank San Francisco about the dissonance between that drive to solve problems, and the reality of so many product roles. Surely the way to create great products that solve real problems is very straightforward: Create a better Read more »

OKRs: So simple! So then why isn’t everyone using them?

BY Kim Atherton on November 5, 2020

OKRs are supposed to be clear, simple & constructive – yet they’re often just unhelpful or frustrating. Kim offers expert advice for getting back on track. Read more »

Product Accountability - Appraise Products Like a Manager

BY Courtland Halbrook on October 22, 2020

Performance reviews, evaluations, or appraisals are awful, and we need more of them. it’s time to recognize the need for Product teams to evaluate themselves based on the performance reviews of their products. This is meant to establish the mindset that in order to evaluate a Product Manager’s and Product Team’s performance it’s not about Read more »

How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora

BY Andres Phillips on July 27, 2020

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see Read more »

Key Experience Indicators for Product Managers by Tomer Sharon

BY Andres Phillips on June 15, 2020

In this ProductTank New York talk, Tomer Sharon, Managing Director, Head of User Research & Metrics at Goldman Sachs, introduces us to Key Experience Indicators (KEIs). The key points of his talk include: Framing Principles The Google HEART framework Actions to take Watch the video to see Tomer’s talk in full. Or read on for Read more »

How to Focus on the Product Ideas That Matter

BY Dan Waldron on June 2, 2020

There is no monopoly on good product ideas. They can come from many places. A competitive analysis provided by the marketing team could highlight new opportunities to differentiate the product. A sales request to add a new feature for a customer could contain an insight that would improve the product for everyone. Technical feedback from Read more »

How to Master Innovation (without the) Labs

BY Andy Wicks on August 13, 2019

Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future success, how do organisations find the balance between challenging the status quo and creating innovative products and services time and time again? Generally speaking, organisations have three Read more »