LATEST POSTS

Insider Tips on Running Double-Sided Marketplaces

BY Jase Clamp on August 13, 2020

What do you get when you have a room full of marketplace product leaders from areas as diverse as pet care, heavy machinery, content creators and consumer goods comparisons? A ProductTank! In July 2020 ProductTank Brisbane focused on double sided marketplaces and we were fortunate to have so many diverse perspectives on the topic in the […] Read more »

Launching a Multi-Sided Marketplace? Why Design Sprints are Essential

BY Mike Edmonds on September 21, 2018

More and more enterprise businesses have embraced multi-sided marketplaces to extend existing business models and explore new territories for growth. For example, in 2009, Walmart launched its own Marketplace to connect third-party merchants with Walmart customers partly to catch up with Amazon’s already established third-party marketplace. General Motors launched Maven, a peer-to-peer marketplace that connects owners […] Read more »

Different Ways to Make Money With Multi-Party Products

BY James Gadsby Peet on January 5, 2017

Multi party products  are those that are made up of numerous individuals, organisations and audiences whose actions affect one another, creating an ecosystem or network. They offer many levers to pull in terms of pricing strategy and so have many opportunities to try out different approaches. Here are a few lessons that Anna’s learned. Not […] Read more »

Marketplace Banking - the "Uber-isation" of Financial Services

BY Chris Massey on August 18, 2016

At ProductTank London, Tracy Abraham asked whether Finance will be the “final frontier” when it comes to disruption of our digital lives, given how heavily regulated and intense private our financial lives tend to be. Specifically, she explored the ways in which fintech startups are taking on the establishment, putting customers and tech ahead of bureaucracy and […] Read more »