LATEST POSTS

How product managers should use competitive intelligence before launching a product

BY Hazel Raoult on June 21, 2022

Gaining a competitive advantage in the market is a huge challenge for relatively new SaaS businesses. Before you make any product-driven decision prior to the launching, consider reading this article about using competitive intelligence. […] Read more »

Simple steps to effective product research - Part 2: Getting it right

BY Eira Hayward on October 5, 2021 for Prioritised Members

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to […] Read more »

Simple steps to effective product research - Part 1: Getting started

BY Eira Hayward on October 4, 2021 for Prioritised Members

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read […] Read more »

5 Product Positioning Mistakes to Absolutely Avoid

BY Poornima Mohandas on December 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Mukul explained how he’d consumed all the information he humanly could about the space – from blog […] Read more »

Product Research Rules by C Todd Lombardo

BY James Gadsby Peet on November 15, 2019 for Prioritised Members

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research. Key points: All product managers make bad decisions To minimise the number we need to spend time doing effective product research – a combination of […] Read more »

Evaluating Market Dynamics with the Startup Scorecard

BY Neal Cabage on August 29, 2014

How do you know whether a product idea is going to succeed if you build it and take it to market?  If you’ve ever been part of a startup, or if your organization has launched a new products, you know how precarious the effort can be. Sure, there is Lean methodology for discovering product-market fit, […] Read more »