In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research.
- All product managers make bad decisions
- To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics
- By getting more curious about your data and asking the right questions you can inspire action with insight
- To be really effective you’ll need to build habits around your organisation so this happens constantly
C. Todd explains…