Product Research Rules by C Todd Lombardo "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True C Todd Lombardo, Market Research, Prioritised Members' Content, Product Analytics, product research, User Research, Video, Mind the Product Mind the Product Ltd 696 Mind the Product London 2019 Product Management 2.784

Product Research Rules by C Todd Lombardo

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Mind the Product London 2019

In this keynote from #mtpcon London, C. Todd Lombardo reminds us that as product managers we often make bad decisions. The key to minimising these, he says, is effective product research.

Key points:

  • All product managers make bad decisions
  • To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics
  • By getting more curious about your data and asking the right questions you can inspire action with insight
  • To be really effective you’ll need to build habits around your organisation so this happens constantly

C. Todd explains…

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