LATEST POSTS

Beware the Tyranny of Customer Feedback

BY Adam Thomas on September 3, 2020

The customer is always right – right? This adage – one that many of us grew up with – is a guiding principle of product development. If we can just listen to the customer – if we just give them what we want, our path to product success can’t be too far off. Isn’t that […] Read more »

Managing Feedback: Do you start with a No?

BY Cliff Newby on October 29, 2018

Do you start with a “No”?  Defining your process for feedback will save time and improve feedback quality. My seven-year-old son has the gift of positioning, a trait he comes by honestly as his mother is a sales professional.  He knows that, given the opportunity to present his case the likelihood of approval increases.  Lately, […] Read more »

How we Created a Successful Weekly User Feedback Program

BY Laure Parsons on June 1, 2018

If you’re a product manager, UX researcher, or startup founder, you know how valuable customer feedback can be. You’ve probably heard the current buzzword “continuous delivery” and recognise that learning about your users’ problems and experiences on an ongoing basis makes for better, more creative, and effective product decisions. You no doubt have also discovered how time-consuming getting this […] Read more »