LATEST POSTS

Measuring the product-market fit

BY Hamlet Hayrapetyan on August 25, 2022

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. […] Read more »

Why you Should Start With Customer Insight

BY Justin Zalewski on April 2, 2019

Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Without this, product leaders tend to either hedge their bets with small, safe, incremental adjustments or make no progress at all because they lack confidence in […] Read more »

Who is “the Customer?” by Luke Taylor

BY Jayson Robinson on September 17, 2018

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. […] Read more »

If you Love Design, it's Time to Stop Liking it

BY Bill Skeet on June 5, 2018

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have […] Read more »