customer behaviour

In this ProductTank Oslo talk, product consultant and coach Janet Bumpas explains the key aspect of a product hero: building a product that customers love. What are products exactly? Are they a blend of features unified in a central theme? Are they tools to complete certain jobs or enhance users’ living standards? Or are products simply Read more »

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. Read more »

Creating a successful product requires a clear vision. Equally important, it requires confidence that the vision is aligned with the needs of the customers the company exists to serve. Without this, product leaders tend to either hedge their bets with small, safe, incremental adjustments or make no progress at all because they lack confidence in Read more »

TL;DR: Land and expand is a great tactic, but there are pitfalls, explains Luke Taylor, formerly Head of Product Management at Huddle. You have more than one customer and both are equally important for different reasons. Don’t hate the central decision maker – they can be your best friend, or destroy your chance of success. Read more »

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have Read more »