Customer Acquisition

Quentin Denis, Head of Product at Shippr, discusses the challenges faced by marketplace businesses in ensuring the right person is conducting transactions and the importance of identity verification (KYC) and biometric authentication. He also provides insights into vendor selection, negotiation, and offers recommendations based on real-world testing and experiences. Read more »

NPS is a widely used measure of customer satisfaction. But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more »

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  Read more »

In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. Read more »

Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. Read more »

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his Read more »

In this Sunday Rewind post, we look back to when Oscar Santolalla offered engaging insights and practical advice on making a product demo that stands out. Read more »

In this weeks’ podcast, we jump straight back into our chat with Daniel Harris about customer-centricity and developing that mindset in product management. Let’s get straight back to the chat! Read more »

Daniel Harris, Experience Strategy Director at cxpartners joins us on the podcast to talk all about how to deliver that great customer-centric experience to all who invest if your product. Read more »

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. Read more »