With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

#mtpcon

Prioritising customer needs with Dan Olsen

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Customer Acquisition

Developing a customer centric mindset by Amon Kiplagat

Driving customer adoption and retention as a product manager by Karen Adie

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Spotify Wrapped 2024, OpenAI, and Bluesky: This week’s product news

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Leading product ops at Delivery Hero with Koen Dubelaar

Connecting fans to creators at Spotify (Dariusz Dziuk, Product Lead, Spotify)

Everything wrong with the product management job market. And how to fix it

Mistakes, learnings, and a product person’s relentless journey into leadership

Quentin, a seasoned product professional, leads with innovation in the ever-evolving tech landscape. With a foundation in business from Solvay Business School and a background as a management consultant at Accenture Strategy, he brings a wealth of strategic prowess to his role as Head of Product. Combining his strategic insights with a knack for user-centric design, he has led transformative products developments that have allowed young companies to scale up and industrialize.

Quentin Denis

How to see through the ‘know your customer’ jungle

Paula Stürmer has 8+ years of experience in product management working with SAAS B2B products, helping companies scale their businesses and launching new products from the ground up.

Paula Stürmer

The 9 ugliest truths about NPS in B2B

Pat Osorio is the co-founder and CMO of Birdie.ai, a startup that helps product teams better understand customer feedback at scale to create product strategies that will drive growth.


Pat is a serial entrepreneur in the martech space and is also the co-founder of GVAngels, an Angel Investment Group that invested more than 5mm in startups and scale-ups.

Patrícia Osorio

Adopting a product-centric approach to better address customer needs

Not your mainstream product guy! Hamlet has been in product development for over 10 years. Started the journey as a product builder with his own startup which was in the online music streaming industry. Worked as a product manager in different industries: EdTech, AdTech, E-commerce, Music-Tech, SaaS, etc. Currently working as a Senior Product Manager in FinTech. Mentor, Coach, Advisor and a Business Angel.

Hamlet Hayrapetyan

Measuring the product-market fit

Daniel Elizalde is a Product Executive with over 20 years of experience leveraging emerging technologies to drive product innovation in industries such as climate tech, eCommerce, manufacturing, telecommunications, automotive, and semiconductors.

Daniel Elizalde

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!

I'm on a mission to make better startups and digital products. Building & growing Lean stuff. Foreverquisitive learner. Fuelled by data. Product, UX, Tech Marketing, Analytics & Shonky Code (and coffee). Occasional tech startup mentor & early stage investor. Trying to live life as truly as I can while figuring out what's next. Full disclosure: since taking the SuperHi coding course I've become a fanboy & have been helping them out occasionally with a few campaigns and product feedback.

Adam Oskwarek

SUNDAY REWIND: How to make a product demo that stands out

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Customer Centricity: Part 2 (of 2) – Daniel Harris on The Product Experience

Customer centricity: Part 1 of 2 – Daniel Harris on The Product Experience

Katerina is an experienced content creator with a passion for research, French bulldogs, and British cats. She has an economics degree but prefers letters to numbers. She has been exploring different audiences for popular culture projects, was involved in the creative development process, and now she’s playing on the CX field.

Katerina Kondrenko

A step-by-step guide to running a customer journey mapping workshop: part 1

David Paterson is a director of Product Management for Thomson Reuters Practical Law. David joined Thomson Reuters in 2011 and has worked on Practical Law, Data Privacy Advisor, Firm Central and the Envision Practice Management System.

Customer Acquisition

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