LATEST POSTS

12 ways to reduce customer churn

BY Moran Malachi on January 19, 2021

Retaining customers is fundamental to product-led growth – here are some easy tips to get you started on the path to reduce customer churn. […] Read more »

How The Growing Importance of Customer Retention is Changing Product Management

BY Matei Culcer on September 24, 2020

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »

Using Analytics to Raise Prices and win new Customers

BY Kieran Kilbride-Singh on July 3, 2017

In my experience, to succeed at data-informed product management you need to master “double-think” and be comfortable with two conflicting statements: “Be data-driven” and “don’t trust your data”. Blindly following data can lead to some bad things. Analytics products aren’t perfect – sometimes data capture gets messed up, and slight changes to code can cause […] Read more »