LATEST POSTS

Mind the Product: Surviving 2020

BY Imogen Johnson on April 29, 2021

We know that people enjoy product case studies and like learning about what other teams have been through, but it can be hard to find people willing to share. This is because real life often looks very different from the polished think pieces and frameworks that you see in most articles. But the truth is, […] Read more »

Common Product Development Mistakes and How To Avoid Them All: A Case Study

BY Ashley Fidler on September 23, 2020 for Prioritised Members

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a […] Read more »

Helping a Machine to Distinguish Toilet Flush From Kitchen tap: a Case Study

BY Dmytro Prosyanko on June 10, 2020

In this case study, Dmytro Prosyanko, Product Manager at McKinsey & Company, Dr. Andrew Pike, Data Scientist, and Danylo Pavliuk, Product Designer at Temper, discuss why effective collaboration between product, data science, and design is crucial for successfully developing next-gen smart tech products. Overview The focus of this case study, co-authored by all three of […] Read more »

Case Study: Launching PayMe from HSBC

BY Adam Darcy on April 16, 2020

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. Here he explains how they took PayMe from a thin MLP to become the most successful payments app in Hong Kong. […] Read more »

A Practical Guide for Product Strategy From Almundo: A Case Study:

BY Franco Fagioli on April 6, 2020

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. This is what we did. Note: This post was written before the Covid19 lockdown. […] Read more »

How Bloom & Wild made customer experience more thoughtful: A Case Study

BY Joe Tinston on March 2, 2020

Thanks to feedback from their customers, the team at Bloom & Wild discovered that they could make a truly impactful product change without the need for complicated features. All they had to do was listen. Overview Bloom & Wild launched as an online florist in the UK in 2013. We use an innovative format, so that flowers […] Read more »

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

BY Bartosz Mozyrko on February 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Overview This case study describes a part […] Read more »

Improving the Accessibility of the iTaxi Mobile App: a Case Study

BY Katarzyna Malecka on January 3, 2020

The accessibility of digital content is often an afterthought, but every user deserves to have convenient access to services. This is how we’ve adapted our iTaxi ride-hailing app for the visually impaired and blind. Overview iTaxi is a platform that connects users and licensed cab drivers (like FreeNow, Lyft, Uber, or Bolt) in major cities […] Read more »

More Than Great Products: A Journey to Product/Market Fit

BY Liam Smith on April 6, 2018

Once upon a time I believed that to be a successful product manager, I simply had to create great products. The rest would fall into place, right? Not quite. I this post I’ll explain how I learned the importance of being obsessed with the market – the problems people are facing and the people facing […] Read more »

The Importance of Product Specifications

BY Chris Massey on May 27, 2016

In this final talk from “How Best To Manage Physical Products”, Fergus Christie from the Product Development Centre (PDC) talks about going “From Ideas to Reality”, and the attention to detail require to make products – particularly physical products – a reality. Specifically, he reiterates a simple but critical idea – that the process of creating a […] Read more »