Case Study

As a seasoned product manager in Latam, Sergio Tang has reaped the benefits of using effective product management techniques first-hand, especially when things start going south. This article tells the story of some of his biggest mistakes (or learning opportunities) and his most significant wins. Read more »

In this post, startup CEO Ferdinand Goetzen relates how product discovery led him and his team to adjust their thinking, pivot and change their product  Overview We started Reveall in 2021 as a platform to empower UX teams to do more with their customer research insights. As we sought to navigate some of the most Read more »

In his digital breakout session at #mtpcon London 2022, Nils Michaelis discusses building a digital product organization in this digital breakout session at #mtpcon London 2022. Read more »

A failed redesign is expensive and has a big negative impact on user trust, satisfaction and business metrics. Here’s the story of how product managers at Wallapop turned a scary redesign into one that produced winning results. Read more »

A common startup practice is to first create a minimum viable product (MVP). We did not build an MVP but waited until the product felt full-featured and mature before engaging with potential customers. In this post, we’ll explain why this approach worked. Read more »

Amazon recently announced a “Buy with Prime” option that will allow Amazon’s prime members to purchase off Amazon’s website in other participating online stores. How is Amazon able to offer such services externally? What is the real business strategy plan at play here? Read more »

In this article, we will share some learnings about a widely-perceived problem for product teams: incomplete bug reports. We will also discuss how to improve your reporting workflow to speed up the resolution of bugs.   Read more »

Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. Read more »

How can you achieve a relay design sprint in an all-remote setting? I have tried it a few times already and would like to share my learnings with you to avoid my mistakes in this post. Read more »

In this post, you will learn how you can build an effective operating team of up to 30 people without the need for a full-time Product Manager. You will learn about a model of Shared Product Responsibilities (SPR) and get some examples of concrete building blocks that you can put in place with your team. Read more »