Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

B2B product management

Successful B2B product management

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Enterprise B2B product management by Jason Knight

Annie Witcombe produces editorial for Mind The Product on a freelance basis. She has experience in conducting client research and telephone interviews, and she keeps relevant information accessible and up to date. 

Annie wrote for five business publications during the final year of her undergraduate degree, and she has worked on various stages of the editorial process since. The experience has sparked her enthusiasm for journalism, which she hopes to continue in her future career.

Annie Witcombe

B2B markets

Tales from the Marketplace by Ivan Gadeschi

Director of Growth Product at BairesDev. Coach and trainer on the side to product managers and founders. Angel Investor.

Jayson Robinson

B2B products

Who is “the Customer?” by Luke Taylor

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Daniel Elizalde is a Product Executive with over 20 years of experience leveraging emerging technologies to drive product innovation in industries such as climate tech, eCommerce, manufacturing, telecommunications, automotive, and semiconductors.

Daniel Elizalde

The B2B Innovator’s Map – How to get from idea to your first ten customers – free chapter!

Morgan Beschle is a digital health product leader living in the Boston area with her husband and three young kids. She's spent her career leading Product and Design teams building innovative and scalable health technology to improve quality while reducing costs for payers, providers, and consumers. She's passionate about all things product, and fostering results-driven team culture where top talent thrives and disruptive change is encouraged.

Morgan Beschle

Practising “Best Practice” Product in the Context of B2B2B2C

Manohar loves to craft great customer experiences together with problem solvers from Product Management and Engineering. He has over two decades of experience in the enterprise software industry. Until recently he was with SAP in Germany, heading a unit developing cloud-native services for the SAP Cloud Platform.

Manohar Sreekanth

The Blind Spots of B2B Product Vendors (And How to Fix Them)

My goal: Making work more connected, genuine, and rewarding. My strategy: Focus on communications & digital transformation. My expertise: driving user adoption (of both ideas & technologies) by clearing out emotional, experiential, and communication-based obstacles to change. My experience: Service Excellence Fellow @ Ultimate Software, Cofounder @ Brand Amper (acquired by TheMuse.com), 1st certified training partner of LinkedIn, and—once upon a time—Executive Producer @ RollingStone.com

Jason Seiden

Managing Problematic Investor Ideas

Aaron is a leader of high-growth tech companies across industries, from pre-revenue to over $1B.  With over 15 years experience, he has led product management, marketing, engineering, customer success, and sales at companies including dataxu, HelloWallet, RSA Security, and EMC.  Follow him on twitter @kechley or connect to him at linkedin.com/in/aaronkechley.

Aaron Kechley

How to avoid market feedback traps

Nancy is a technical product management leader within Amazon Web Services' EC2 team. Prior to AWS, Nancy led the filesystem, Windows, and stealth SaaS product lines at Rubrik, the fastest-growing enterprise software unicorn. With a history of building and launching large-scale enterprise systems in storage, data management, and networking, Nancy also led product at Google (Fiber) and also system integration efforts for the U.S. Intelligence Community in Washington, D.C. She is passionate about the democratization of data and empowering more women tech leaders. Nancy graduated from the University of Pennsylvania with a degree in engineering.

Nancy Wang

How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?

Jonathan is the co-founder and CEO of <a href="http://www.appcues.com" rel="nofollow">Appcues</a>, the user experience platform of choice for today’s best-in-class software companies. He was previously a software engineer at HubSpot, via the acquisition of Performable. Jonathan’s from a small town in Hawaii, doesn’t know Obama, and has a degree in journalism.

Jonathan Kim

Getting the Best Products to Speak for Themselves

Sidharth Sreekumar is a relative noob at the whole product management thingamejig, having spent over half a decade before that working as a supply chain and procurement consultant. However, within this time he's worked on building multiple products from the ground up, including an industry-first business news delivery app, a cloud-based analytics platform for the fleet industry, and a spend variance tracking platform. He's also highly interested in solving the fake news problem and his views on the challenges have been published in national news sites.

B2B products

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