SUNDAY REWIND: Keeping your stakeholder relationships in CREDiT

Relationships with stakeholders is a key part of product management—there are a number of best practices to follow. In this Sunday Rewind episode, we look back to when Leadership coach Julia Whitney, shared her words of wisdom on keeping your stakeholder relationships through her CREDiT model.

Julia developed the “CREDiT” model to encapsulate the essentials of stakeholder relationship management. CREDiT stands for:

• Commonality
• Reciprocity
• Empathy
• Difference
• Trust

She recommends thinking of a particular stakeholder that you’re having difficulty with, and asking yourself, how can I…

• Reinforce commonality
• Initiate reciprocity
• Extend empathy
• Honour difference
• And build trust

To find out more on the CREDiT model, read Keeping Your Stakeholder Relationships in CREDiT or read other episodes in our Sunday Rewind series.