SUNDAY REWIND: Badass: Making users awesome
This week we're rewinding all the way to 2015 and a classic #mtpcon San Francisco keynote from Kathy Sierra — Badass: Making users awesome.
Kathy argues that every experience has the potential to be transformative if we just build them the right way and she provides brilliant, at times laugh out loud funny, examples to make her point.
A must watch for any product manager hoping to transform frustrating product experiences into magical ones.
Watch Badass: Making Users Awesome by Kathy Sierra and explore more posts from our Sunday Rewind series.
About the author
Imogen Schels
Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.
