SUNDAY REWIND: Badass: Making users awesome

May 30, 2021 at 08:00 AM
SUNDAY REWIND: Badass: Making users awesome
Imogen Schels
Imogen Schels·View posts

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

This week we're rewinding all the way to 2015 and a classic #mtpcon San Francisco keynote from Kathy Sierra — Badass: Making users awesome.

Kathy argues that every experience has the potential to be transformative if we just build them the right way and she provides brilliant, at times laugh out loud funny, examples to make her point.

Kathy sierra at mtpcon san francisco
Kathy Sierra speaking at #mtpcon San Francisco

A must watch for any product manager hoping to transform frustrating product experiences into magical ones.

Watch Badass: Making Users Awesome by Kathy Sierra and explore more posts from our Sunday Rewind series.

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