Kathy Sierra – Building badass users

September 26, 2014 at 10:40 AM

1 min read

Martin Eriksson

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O'Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products.

She focuses on how to attract users, but also on how to keep their attention. The key, according to Sierra, is to minimise cognitive drain. In this engaging talk she explains how to spot cognitive leaks and how to stop them.

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Kathy Sierra

Mind the Product 2014

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