LATEST POSTS

Video: Badass: Making Users Awesome by Kathy Sierra

BY Martin Eriksson on July 2, 2015

In another exceptional talk at Mind the Product San Francisco, Kathy Sierra talks about what makes a product experience magical and extraordinary, and what makes those experiences different from our typical frustrating product experiences. Normally these are seen as binary choices, an experience is either humdrum or extraordinary. But Kathy argues that every experience has […] Read more »

Marty Cagan, Kathy Sierra and Jon Kolko to speak at #mtpcon SF

BY Martin Eriksson on January 28, 2015

We know the key to an amazing conference experience is lining up amazing speakers, giving them plenty of stage time and then getting the hell out of the way. So for San Francisco we’re bringing back some old friends and introducing some fresh new voices as well, all of them among the best thinkers and […] Read more »

Kathy Sierra - Building badass users

BY Martin Eriksson on September 26, 2014

Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O’Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products. She focuses on how to attract users, but also on how to keep […] Read more »

The Impact Of Cognitive Load

BY Simon Cast on September 23, 2013

Kathy Sierra recently unleashed a blog post about the impact of cognitive load on people. Kathy goes into great detail and references the latest research on cognition. I was reminded of a situation in a previous incarnation as a satellite engineer that illustrates the problem that cognitive load creates: There were some satellites that were […] Read more »

Two more amazing speakers for Mind the Product 2013

BY Martin Eriksson on July 5, 2013

We were saving our final two speakers to drum up ticket sales, but last week, with a whole three months to go, we sold out! So without further ado, here are the final two speakers for the product event of the year – Mind the Product 2013. […] Read more »