Kathy Sierra, who created one of the largest (and friendliest) developer communities, javaranch.com and the bestselling Head First tech book series for O'Reilly, talks about the sociological side of the product development – how to build badass users, not just badass products.
She focuses on how to attract users, but also on how to keep their attention. The key, according to Sierra, is to minimise cognitive drain. In this engaging talk she explains how to spot cognitive leaks and how to stop them.
