Sunday Rewind: Beating the drum of your product strategy tune by Megan Murphy

This week’s Sunday Rewind is a 2021 #mtpengage Hamburg keynote talk from then Hotjar VP of Product Megan Murphy on how she communicates and enforces Hotjar’s product strategy in her day-to-day work.

Her key points are as follows:

• People need to be inspired so that they believe in their ability to make things happen
• Feedback is important at every stage
• Keep people informed, communication is everything
• Try out new methods of communication – they can really help to get people engaged

Megan says she spends about 50% of her time at Hotjar working on internal communications.

Megan finishes her talk with some advice on how to bring your strategy to life and make it work:

• Inspire your team – whether through exercises or through showing them what could be.
• Educate them – tell what to expect, why you make certain decisions through the lens of customer stories.
• Reinforce – try out new means of communication. Multi-dimensional communication will help your message land with people who learn differently.

Watch the original talk: Beating the drum of your product strategy tune by Megan Murphy