Data driven decision making

March 10, 2011 at 09:40 AM

1 min read

Martin Eriksson

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

At ProductCamp London in February, Lucy Spence ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at LOVEFiLM, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B – and where they all fit into the product lifecycle. There's some great advice on what to test, the pros and cons of each method, how to think about statistical significance, and what tools are most useful.