LATEST POSTS

Experimentation for product teams: Part 1

BY Eira Hayward on March 21, 2022 for Prioritised Members

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some […] Read more »

SUNDAY REWIND: Stepping up your A/B tests

BY Louron Pratt on September 12, 2021

A/B tests are a common solution to finding more out about new product features and your customers. However, running so many tests a week can lead to a few potential drawbacks. In this weeks’ Sunday Rewind, we look back to when Kevin Shanahan, head of growth at Peak, shared some of the learnings he gained […] Read more »

Data-driven blunders and how to avoid Them

BY Jorge Rodriguez-Ramos on September 5, 2019

Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. […] Read more »

Product experimentation pitfalls and how to avoid them by Jon Noronha

BY Megan Hart (Conlin) on December 5, 2018

In this ProductTank San Francisco talk Jon Noronha shares what he’s learned about the benefits of product experimentation and how to avoid the common pitfalls that may lead you astray. […] Read more »

Evaluating Experiments: When the Numbers lie

BY Jacob de Lichtenberg on October 25, 2018

It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […] Read more »

How do you Implement Effective Product Experimentation?

BY Jon Noronha on October 16, 2018

As product managers, our job is to determine what matters most to our customers. At any given time, there could be 100 really great ideas that need implementing, but realistically we can only complete two or three per month. We have to ask ourselves: which three do we build? How deep do we go? And […] Read more »

Tracking your A/B tests

BY Kevin Shanahan on July 27, 2017

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing, and in this post I’ll look at how using a tracker spreadsheet can help you manage your […] Read more »

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […] Read more »

Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […] Read more »

Video: Easy A/B Testing F**k-Ups

BY Janna Bastow on March 14, 2014

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […] Read more »