LATEST POSTS

SUNDAY REWIND: Stepping up your A/B tests

BY Louron Pratt on September 12, 2021

A/B tests are a common solution to finding more out about new product features and your customers. However, running so many tests a week can lead to a few potential drawbacks. In this weeks’ Sunday Rewind, we look back to when Kevin Shanahan, head of growth at Peak, shared some of the learnings he gained […] Read more »

Data-Driven Blunders and how to Avoid Them

BY Jorge Rodriguez-Ramos on September 5, 2019

“We are a data-driven company”. You’ll travel far and wide before you find a tech startup that doesn’t pride itself on this claim. It’s become a tech staple – alongside free beer on Fridays, table football, and all the fruit you could dream of. And, while the logic behind a data-driven approach is undeniable, too often […] Read more »

Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha

BY Megan Hart (Conlin) on December 5, 2018

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole”. As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Jon and his colleagues at Microsoft attribute that growth to […] Read more »

Evaluating Experiments: When the Numbers lie

BY Jacob de Lichtenberg on October 25, 2018

It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […] Read more »

How do you Implement Effective Product Experimentation?

BY Jon Noronha on October 16, 2018

As product managers, our job is to determine what matters most to our customers. At any given time, there could be 100 really great ideas that need implementing, but realistically we can only complete two or three per month. We have to ask ourselves: which three do we build? How deep do we go? And […] Read more »

Tracking your A/B tests

BY Kevin Shanahan on July 27, 2017

This is the second of two posts that deep dive on A/B tests, expanding on a talk I gave at Google Playtime 2016 in London. In the first post I explained how to step up your A/B testing, and in this post I’ll look at how using a tracker spreadsheet can help you manage your […] Read more »

Stepping up Your A/B Tests

BY Kevin Shanahan on July 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn. When […] Read more »

Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […] Read more »

Video: Easy A/B Testing F**k-Ups

BY Janna Bastow on March 14, 2014

Your tests suck.  There, we said it.  Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so.  He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over. At ProductTank February, Craig gave us a detailed and practical […] Read more »

Product Management in Commerce: Online, Offline and Mobile

BY Jock Busuttil on February 28, 2014

As the UK shops itself out of recession, it was more than fitting that February’s ProductTank London was all about product management in commerce: online, offline and mobile.  This month we had three eye-opening talks: CEO at Depop Runar Reistrup (@runarreistrup) talking about mobile design for the real world; “the Malcolm Tucker of testing” Craig […] Read more »