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Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

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Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

<p>A/B tests are a common solution to finding more out about new product features and your customers. However, running so many tests a week can lead to a few potential drawbacks. In this weeks&#8217; Sunday Rewind, we look back to when Kevin Shanahan, head of growth at Peak, shared some of the learnings he gained after running 60+ A/B tests at Peak, looking at each step of the A/B testing cycle in turn.</p>
<p>“We went from treating every A/B test as a one-off to being able to run lots of tests in parallel that had a better chance of succeeding. And this process became one of the most important factors in our growth; a repeatable way for us to experiment with different ideas and improve the product.”</p>
<p><img decoding="async" src="//wp-content/uploads/2021/09/c4dcf2b8-0a25-48a6-8a1b-d2c3bc6b65e5_AB-testing-cycle.png" alt="" /></p>
<p>In this deep dive into testing, he explained a number of setbacks that could have been prevented if he followed some of his own advice from his future self. This includes brainstorming, prioritising, analysing every data point, and many learnings.</p>
<p>Read <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/stepping-ab-tests/">Stepping up your A/B tests</a></span>, and explore more insights in our <span style="text-decoration: underline;"><a href="https://www.mindtheproduct.com/tag/sunday-rewind/">Sunday Rewind content series</a></span>.</p>
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core/freeform

Hypothesis and Testing

The journey to product experimentation by Split

Progressive product development: release products that deliver by Split

Surveillance art, dying phones, and fake likes – Dries Depoorter at MTP Engage Hamburg

Understanding and executing effective research

What’s stopping teams from running experiments by Cameron Savage

How to be a better data-driven product manager

Product’s role in experimentation culture by Terry Lee

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone

SUNDAY REWIND: Stepping up your A/B tests

Louron Pratt

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