Your tests suck. There, we said it. Or at least Conversion Rate Optimisation (CRO) expert Craig Sullivan (@OptimiseOrDie) thinks so. He’s made just about every mistake in the book with his own tests, and has seen others fall in the same traps over and over.
At ProductTank February, Craig gave us a detailed and practical look at how to run effective A/B tests and how to avoid some of the most common testing pitfalls. Some are cunning, others are blatantly obvious – so much so that you’ll kick yourself for not thinking of it earlier.
In this talk, Craig blasts through 13 common blunders when A/B testing your site. The slides are fast and heavy, so follow along: