post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

What we learned at Pendomonium and #mtpcon: Day 1

How internal product teams drive growth at Wise

Optimizing teams: A dual perspective on Team Topologies

From DataSnipper to ComplianceWise: Youssef Hounat on succeeding as a startup’s first product person

How to improve your relationship with data – Heather Williams (Director of Product, Elsevier)

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

What a product manager does in three films and a box set 

Conference

What we learned at Pendomonium and #mtpcon: Day 2

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

<a href="https://twitter.com/jtoeman">Jeremy Toeman</a> is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics and digital media spaces, and has built hardware and software for desktop, mobile, video and social platforms. He has a passion for building products that create delightful experiences for users. In this great talk at ProductTank San Francisco, Jeremy invites you to up-level your product management skills using empathy. Jeremy takes some time out from our often highly data-driven testing culture, to show how employing empathy drives you to build products people love, not just stuff they use.
<h2>Mind the Traffic</h2>
As product managers, we know we need to actively listen to and hear conflicting incoming needs from business stakeholders, designers and engineers and, like traffic cops, somehow make sanity and order out of the chaos. At this busy intersection, we must also build empathy with our users and find ways, means and time to get inside their heads and truly live there for a while.
<h2>Where is the Benefit?</h2>
Starting with empathy helps create better products. By asking questions about users lives, problems and frustrations, empathy steers thinking away from features, which don’t excite customers, towards benefits, which is what will really make them love (or not) your product.
<h2>Watch Out for Your Ego</h2>
Jeremy explains that to truly engage empathically with the user, he had to learn to put his ego to one side when evaluating ideas. He talks about creating a glass-house of ideas – transparent, fragile, vulnerable &#8211; and then really listening to and hearing user response with empathy. Let people throw rocks at  your glass house and try to break it; the lessons learned will produce sturdier ideas and better products.
<h2>A/B Tests and MVPs</h2>
A/B tests are an important tool, and you need to be able to use them effectively, but Jeremy argues that all that A/B tests will ever be able to give you are local maximums in terms of the performance of your product ideas. You can get to somewhere better than where you currently are, but you can’t get to a fantastic product purely by testing your way there from something that you know doesn’t work. Similarly, there is a potential trap with MVPs &#8211; all too often people will just build a bad version of what they really want to create. A true MVP has to be built with enough empathy to be &#8211; in and of itself &#8211; actually solving the problem your potential customers are facing.
<h2>Build and Trust your Instincts</h2>
Putting empathy into practice builds and hones your gut instincts and gives you skills you can use when trying to see into the future for your market and products. Jeremy uses examples of ‘non-empathic products’ which failed because even with great design and engineering, they just missed the point.  
<h2>Any Questions?</h2>
With engaging personal storytelling, Jeremy concludes his talk with a Q&amp;A, delving further into detail on the topics of choosing qualitative data, silencing your ego, and using active listening to get the best out of your whole team.

core/freeform

What good product design looks like – Miguel Fernandez (VP of Product Design, Slack)

10x Product X Design: Product and research team collaboration by Jane Austin

Learnings from London: What is it like to hold Google in your hand?

Learnings from London: How to build a billion dollar app

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Level Up Your Product Game Using Empathy

#mtpcon @ Pendomonium

ProductTank Tauranga

ProductTank Tokyo

ProductTank Bangkok

ProductTank Charlotte

ProductTank San Francisco

ProductTank Los Angeles

ProductTank Madrid

ProductTank Chicago

ProductTank Pittsburgh

ProductTank Portland

ProductTank Heidelberg

ProductTank Oslo

ProductTank Barcelona

ProductTank Paris

ProductTank Jacksonville

ProductTank Washington

ProductTank Orlando

ProductTank Canberra

ProductTank Tallinn

ProductTank Rotterdam

ProductTank Bucharest

ProductTank Edinburgh

ProductTank Porto

ProductTank Norwich

ProductTank Copenhagen

ProductTank Birmingham

ProductTank London

ProductTank Philadelphia

ProductTank Valencia

ProductTank Melbourne

ProductTank Austin

ProductTank Köln

ProductTank Johannesburg

ProductTank Bielefeld

ProductTank München

ProductTank Raleigh