Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Video

Product Management Conference

Artificial Intelligence (AI) & Machine Learning (ML)

From first click to Aha: How AI is rewriting user onboarding - Nichole Mace at INDUSTRY 2025 (Pendo)

Four habits to maximise your ROI on AI investment - Matthew Certner, (IBM) - INDUSTRY 2025

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Building Product Teams

Breaking down misconceptions to create healthier teams by Adrian Howard

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Leadership

San Francisco

Modern-day leadership by Janice Fraser

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Launch

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. 

As a product manager always looking for better tools, Janna also co-founded <a href="https://www.prodpad.com/" title="product management and roadmapping software">ProdPad</a>, product management and roadmapping software for product people. 

She often starts and stops conversations with the question: “What problem are you trying to solve?”

Janna Bastow

Data Driven Product Management

Lean Product Management

Product Management Process

Video: Lean, Fast Feedback and Leopard Print

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Product Marketing

Video: Your product doesn't sell itself

Video: Mobile Product Design for the Real World

Product Design

User Experience (UX)

Video: Design as a Competitive Advantage

Video: Product Design for Tomorrow

Video: The Coolest Job in the World

Video: Stripe uses Product as a Competitive Advantage

Product Management Skills

Startup Product Management

Video: Lean Product Development

Video: The Future is not an Internet-Connected Egg Box

Video: Innovations that matter

Hypothesis and Testing

Video: How to love A/B and Multivariate Testing

Video: Using Data & Insight in Developing New Products

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