Topic Hub

Product Research

Product research is about understanding the problems you're trying to solve before you start building. It helps you get closer to your users, test assumptions, and make sure you're on the right track. Whether you're validating an idea or exploring new opportunities, good research brings clarity and direction to your product decisions.

Topic videos

Prioritising customer needs with Dan Olsen

Prioritising customer needs with Dan Olsen

Understanding and executing effective research

Prioritised Fireside Chat: Make better product decisions with JTBD

Connecting to your customers in a remote world by Anna Lee Anda

MTP Panel: Using discovery and research to influence key product decisions

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