Alex Osterwalder – Designing your Value Proposition

November 14, 2014 at 05:00 PM

1 min read

Martin Eriksson

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design.

He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of their ideal customer. Alex explains how products can be improved by asking three simple questions and talks about the ways product developers can step into the shoes of their customers.

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Alex Osterwalder

Mind the Product 2014

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