Topic videos

Alex Osterwalder – Designing your Value Proposition
36:32

Alex Osterwalder – Designing your Value Proposition

In this video, Alex Osterwalder– the author and inventor of the Business Model Canvas, a tool to visualise, challenge and reinvent business models – talks about his next book: Value Proposition Design. He leads the MTPcon audience through an exercise to help identify the jobs their product should do and the gains and pains of