Video: Using Data & Insight in Developing New Products
Taking an idea from crazy pub conversations to launch can be a daunting and difficult process. At ProductTank October, Jo Binding, the former General Manager of Strategy & Product Development at BT Sport made a case for using analytics effectively every step of the way.
Jo covered off the analytics that were involved in the launch of these new products, from the idea stage, through to the launch and review.
She explained how product drivers and strategic drivers differ at the idea stage, and how to measure market impact and feasibility in the business case stage.
At the concept stage, she explained how theory is turned into action through the process of feature definition, prioritisation and roadmapping.
Jo also went into how final tweaks and changes come into play to prepare for the final launch in the development stage, and how to effectively review product performance once you've reached the launch stage.
About the author
Janna Bastow
Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”
