Video: Managing a Product Portfolio
Lee Wilkinson, Director of Product and Strategy at Hearst Magazines, talks us through managing a product portfolio. With over 15 years of experience in the digital media industry, Lee (@ProdDev_LeeW) has navigated the waters of bringing a broad portfolio of disparate products into alignment.
In this video from June’s ProductTank London, Lee covers how to effectively manage a portfolio of products. He compares product portfolio management to investment portfolio management and offers tips on how to effectively manage a portfolio of products.
About the author
Eve Kekeh
Eve Kekeh is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at Mind the Product and ProdPad.
