Video: Lean, Fast Feedback and Leopard Print
Challenging your assumptions can pay off. This is what UK retailer Marks & Spencer (M&S) discovered when they created a digital lab and started applying Lean Startup techniques to their products.
At ProductTank February, Hemal Kuntawala (@hemalkuntawala) talked us through some of the specific insights and assumptions they wanted to challenge. Each assumption is met with a challenge, and in turn, with a solution, and tested again. After 4 weeks, they had created the M&S Style Board, and increased conversion.
In this talk, Hemal shows us how Lean Startup techniques allowed them to kick-start products and services that their customers would expect to see from M&S, and why he thinks that vision, instinct and obsession drive lean product management.
His full slides can be found here:
About the author
Janna Bastow
Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”
