Video: Getting and staying focused – how to build great B2B products with a small team

June 6, 2014 at 11:15 AM
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B2B isn't an easy world, especially when you've only got a small team trying to serve a demanding market.

At ProductTank May, which was all about B2B Product Management, James Gill (@jamesjgill), CEO of GoSquared talked about how they built out a great B2B product with a small team.

He covered how they decide what to build next, how they spend more time building and less time meeting, and how they keep the whole team aligned with a fast-paced roadmap. James manages the GoSquared product from customer feedback and initial ideas to designing the actual UI that customers use, working closely with a small and tightly knit engineering team.

About the author

Janna Bastow

Janna Bastow

Janna Bastow is one of the co-founders of Mind the Product, and kicked off her first event for product people with ProductCamp London in 2010, in an effort to meet and learn from other product managers. As a product manager always looking for better tools, Janna also co-founded ProdPad, product management and roadmapping software for product people. She often starts and stops conversations with the question: “What problem are you trying to solve?”

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