Video: Effective Prioritisation of Product Changes

July 25, 2014 at 09:15 AM
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Michelle You has been a part of the ProductTank community since 2010 and she joined us again for ProductTank June, which was all about on Prioritisation, Roadmapping, and Portfolio Management. As Co-Founder and CPO of Songkick she has plenty of experience navigating improvements and changes to products.

Effective prioritisation is one of the toughest challenges that most product managers face. In this video Michelle (@wreckingball37) discusses how you can make trade-offs to effectively prioritise improvements and changes to your products. She leads us through examples of how Songkick manages product changes and gives tips for figuring out what to build next.

About the author

Eve Kekeh

Eve Kekeh

Eve Kekeh is a final year International Management student at the University of Manchester. Having recently returned from a year studying branding, marketing and entrepreneurship at the University of Southern California, she is now interning for the lovely teams at Mind the Product and ProdPad.

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