Topic videos

There’s a new Band in Town: Building Fan Tech by Carl Norberg
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There’s a new Band in Town: Building Fan Tech by Carl Norberg

Creating magic (moments) is what sport is all about – in theory. But it applies to product development too. At #MTPEngage Manchester we had a great opportunity to combine both of these elements with Carl Norberg’s talk about Fantom – a wearable band that brings you closer to your chosen sports team. User engagement is central