wearables

18:13

There’s a new Band in Town: Building Fan Tech by Carl Norberg

Graeme Goulden

Creating magic (moments) is what sport is all about – in theory. But it applies to product development too. At #MTPEngage Manchester we had a great opportunity to combine both of these elements with Carl Norberg’s talk about Fantom – a wearable band that brings you closer to your chosen sports team. User engagement is central