Validated Learning

In this ProductTank London talk, John Pagonis –  then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog. Watch the video to see the talk in full, or read on for an overview of his key points: Product Waste – Do you really have time and money to waste Read more »

Lean UX and Lean product design came about about because it is really hard to work out what customers actually want. This is especially true for digital products, as the field is still really just getting started. At it’s core, Lean is about finding better ways to build products with a higher rate of success. Read more »