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The Hierarchy of Engagement by Sarah Tavel
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The Hierarchy of Engagement by Sarah Tavel

How do you maximize your chances of building an enduring, consumer product? This is the big question for consumer companies, and in her #mtpcon San Francisco talk, Sarah Tavel, General Partner at Benchmark, says it comes down to understanding how to maximize engagement. Tavel’s Hierarchy of Engagement Throughout her career, Sarah has spent a lot