Topic videos

Quantifying Qualitative Research by Leisa Reichelt
26:43

Quantifying Qualitative Research by Leisa Reichelt

At #mtpcon San Francisco, Leisa Reichelt, head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Product managers weren’t regularly talking

15:02

Video: How to love A/B and Multivariate Testing

12:16

Video: Data-Driven Nonsense