LATEST POSTS

Product Diligence: The New Technical Diligence – Part two

BY Drew Falkman on November 18, 2021

Technical due diligence is a lot harder than it used to be with Agile. In the second part of his series, Drew Falkman proposes a pivot from technical diligence to product diligence. Read more »

How to lead your product - Part 2: Problems and roadmaps

BY Katie Cladis on November 2, 2021

The next part of our ‘How to to lead your product’ series. Kate Cladis discusses how to lead your product by keeping calm and using roadmaps. Read more »

How to lead your product - Part 1: Leadership and management

BY Katie Cladis on October 14, 2021

What really is the difference between managing and leading your product. Don’t product managers need to be able to both manage and lead? In this piece, we’ll delve into why product leaders should care about both. Read more »

Simple steps to effective product research - Part 2: Getting it right

BY Eira Hayward on October 5, 2021

In the first of this 2-part series on product research, we look at how to get started with product research and at some golden rules to makes sure it goes well (read Simple steps to effective product research – Part 1: Getting started). I part 2, we look at what commonly goes wrong, how to Read more »

Simple steps to effective product research - Part 1: Getting started

BY Eira Hayward on October 4, 2021

As C Todd Lombardo, VP of Product and Experience at Openly, explained in his Prioritised AMA, Performing Effective User Research, product research done well can help you to avoid making a whole load of bad product decisions. But what are the practical steps you need to take to perform research well? In this 2-part, quick read Read more »

Economics of Software Part 2: Elasticity Explained

BY Nihar Sawant on March 4, 2021

In the second of this 2-part post, we will learn about elasticity. How you can apply it to software, and how it could benefit you. If you missed Part 1, feel free to check it out now. In it we learned about demand, supply, and market equilibrium, how you can apply these concepts to software Read more »

Economics of software Part 1 - why traditional economics concepts don't apply to software

BY Nihar Sawant on March 4, 2021

Product managers looking for academic materials on technology and user experience won’t struggle to find what they need. However, when it comes to economics, especially Microeconomics, there are very few resources and case studies focused on the software industry. Most of the examples you will find are about traditional sectors like mining, manufacturing, FMCG, etc., Read more »

Practical Design Thinking Part 3: A better way to run remote workshops?

BY Dominic Port on January 13, 2021

Remote workshops, they’re a thing right?! Remote workshops aren’t a new thing and, with the soar in popularity of tools like Mural (our personal favourite) or Miro (another great alternative), alongside the disparate nature of product teams in 2020, more and more remote workshops, (including full-blown Design Sprints) are being run every day. At Pack, before the pandemic Read more »

Practical Design Thinking Part 2: How to Embed Design Sprints Into Your Teams

BY Matt Pollitt on January 12, 2021

This article (Part 2 of a trilogy) is all about introducing elements of the Design Sprint in a manageable way, to get your teams working better together. It encourages adoption of the process from the inside, out. So, you’ve heard of Design Sprints?! The week-long framework originating from Google Ventures to solve challenges and test Read more »

Practical Design Thinking Part 1: What is it? And why Should I Care?

BY John Griffin on January 11, 2021

If you’re a product manager or working on a product team, you’ve probably heard of Design Thinking. But have you used it? Do you know what it is, apart from a buzzword everybody likes to use? And, more to the point, how can you start to use it to build better products? Product managers are, Read more »