LATEST POSTS

Finding your frosting as a product leader by Jeff Birkeland

BY Jon Horvath on October 10, 2022

In this keynote session at #mtpcon SF+Americas 2022, Jeff Birkeland, VP of Product at Headspace Health, explores how your path to becoming a great product leader through a journey of self-discovery and understanding. Read more »

Simple steps to effective collaboration

BY Eira Hayward on October 3, 2022

In an ideal world, product management and the rest of the business work together in a spirit of constant cooperation and collaboration. There’s no friction, everyone pulls together and works towards a universally understood common goal, and everyone is listened to and treated with respect – happy days. If that’s your reality – amazing. For Read more »

3 myths that get in the way of product adoption by Martina Lauchengo

BY Eira Hayward on September 29, 2022

In this keynote session at #mtpcon SF+Americas 2022, Martina Lauchengco, Partner at SVPG and author of Loved: How to rethink marketing for tech products, unpicks three myths of Product that get in the way of driving product adoption. Read more »

Building an effective product strategy - four key takeaways

BY Louron Pratt on September 23, 2022

In this Prioritised event exclusively for members, Managing Director of Mind the Product, Emily Tate, moderated a panel discussion of product experts to discuss building strategy in product. Read more »

Prioritising customer needs with Dan Olsen

BY Jon Horvath on September 12, 2022

In this keynote session at #mtpcon SF+Americas 2022, Dan Olsen, author of The Lean Product Playbook shares the importance versus satisfaction framework, and demonstrates how spending time understanding problems, rather than offering solutions, results in better products. Read more »

The art of product management with Ken Norton

BY Louron Pratt on August 22, 2022

In this Ask me Anything (AMA) for prioritised members, Managing Director, Emily Tate, was joined by Ken Norton, Executive Product Coach, to discuss the art of product management. Watch the video in full or read on for the key points discussed. Read more »

The B2B Innovator's Map - How to get from idea to your first ten customers - free chapter!

BY Daniel Elizalde on August 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’,  Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider. Below, you can read Chapter 1 of his Read more »

Data management: store and share

BY Eira Hayward on August 8, 2022

In the second of this two-part series on data management we look at how the data you collect should be presented and shared with stakeholders and why getting this right is important. We also look at how you can use data to make better roadmap decisions and how data can help with stakeholder management. The Read more »

Data management: collect and organise

BY Eira Hayward on August 1, 2022

Whether you’re a data product manager or a product manager, data will be at the heart of everything you do. In this two-part series we’ll look at the importance of data and how data can help you to do a better job as a product manager. TL;DR Data is both quantitative and qualitative: don’t just Read more »

What does it mean to be a global product manager?

BY Eira Hayward on July 18, 2022

In celebration of World Product Day tomorrow we thought we should look at what it means to be a global product manager. To get some answers, we speak to product managers grappling with these problems in different parts of the world. Read more »