17 days until #mtpcon London, the world’s best product conference
Book now


How to Add 'Clash of Clans'-Levels of Addictiveness to your Product

BY Edward Upton on January 27, 2015

‘Gamification’ has had a lot of air-time the last two years, but what does it actually mean in practice? Many digital games actually have lower repeat usage and a shorter ‘half-life’ than business apps, so who’d want to mimic that? Gamification is all about making your product addictive – incentivising users to do things for Read more »

#mtpcon LONDON | 20 OCT 2023

Join world-class product experts for a jam-packed day of inspiring talks and interactive sessions

Book now