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How to Add 'Clash of Clans'-Levels of Addictiveness to your Product

BY Edward Upton on January 27, 2015

‘Gamification’ has had a lot of air-time the last two years, but what does it actually mean in practice? Many digital games actually have lower repeat usage and a shorter ‘half-life’ than business apps, so who’d want to mimic that? Gamification is all about making your product addictive – incentivising users to do things for […] Read more »