LATEST POSTS

Progressive product development: release products that deliver by Split

BY Louron Pratt on August 5, 2022

In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by Split Tu Nguyen, Practice Director of Data & Experimentation & Danielle Glass, Sr. Manager of Product Success talked about the agile mindset and how it can be applied to effective product management. […] Read more »

Getting fast feedback: A quick guide for product managers

BY Louron Pratt on March 28, 2022

Feedback is a crucial part of the product management craft. In this quick guide, we’ll provide some tips on how to gather the most effective feedback and ways to best make use of it. […] Read more »

The Biggest Missing Element in Most Product Experiences, According to Behavioural Science (Does Yours Have It?)

BY Kristen Berman on October 27, 2020

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain and miles. At the end of the first day, they were eager to see how far and fast […] Read more »

How The Growing Importance of Customer Retention is Changing Product Management

BY Matei Culcer on September 24, 2020

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »

Managing Feedback: Do you start with a No?

BY Cliff Newby on October 29, 2018

Do you start with a “No”?  Defining your process for feedback will save time and improve feedback quality. My seven-year-old son has the gift of positioning, a trait he comes by honestly as his mother is a sales professional.  He knows that, given the opportunity to present his case the likelihood of approval increases.  Lately, […] Read more »

If you Love Design, it's Time to Stop Liking it

BY Bill Skeet on June 5, 2018

The team casually assembles for the routine design critique. Stakeholders from the business and development teams join members of the design team as they prepare to review the latest concept designs and prototypes. The designer kicks off the meeting with a greeting and a review of the problem, audience, goals, and other inputs that have […] Read more »

Why Writers Should Manage Your Tech Projects

BY Adam Ghahramani on July 21, 2016

  Product managers usually begin their career by doing something else. Interview a dozen candidates to tend to your tech product and you’ll meet former coders, UX designers and marketers. You won’t meet a single writer, and that’s a glaring omission because I think writers make killer product managers. Let me count the ways… Reason […] Read more »

Creating a Product Culture Starts with Communication

BY Janna Bastow on July 27, 2011

Having a product culture is about having the product, the very thing that you’re building, at the heart of the business, a core aspect that’s granted the attention it needs. This means that everyone in the company is an advocate for what you’re building and how you’re building it. The most successful product-centric companies include […] Read more »