LATEST POSTS

AARRR vs RARRA: Pirate Metrics Explained

BY Ben Crouch on October 8, 2020

Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, […] Read more »

How to Create a Product Strategy Without a Clear Company Strategy

BY Liam Smith on October 1, 2018

Having “no company strategy” is one of the biggest issues facing product managers, according to a recent survey of over 600 product people. After all, how can you set a reasonable direction for your product when you don’t know where your company is headed? It’s an issue that confronted me recently, when I started work with […] Read more »