SUNDAY REWIND: Quick read – How to influence decisions using research
This week’s Sunday Rewind is a 2021 post that looks at a panel discussion in which Cindy Alvarez, then Director of Customer Research at GitHub, author and user research consultant Steve Portigal, and Michelle Lotia, then Head of User Research at Trainline, share their tips on how to influence decisions using research.
1. Understand what matters to others
Take time to learn about what your colleagues are juggling right now.
2. Communicate with all stakeholders
Every key decision-maker is different so talk to all of them.
3.Check in regularly
This will help you to avoid the risk of research being seen as an unimportant task.
4. Provide easily accessible updates
Give the headlines about what you’re learning, not just what you’re doing. Use storytelling to present your findings and keep everyone engaged.
Read the original post: Quick read: How to influence decisions using research
About the author
Eira Hayward
Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.
