SUNDAY REWIND: Escape from the feature roadmap to outcome-driven development
While discussing this week's Sunday Rewind, Mind the Product's Managing Director Emily Tate was quick to suggest one of her all-time favourite posts — Escape from the feature roadmap to outcome-driven development.
For Emily, this post written in 2018 by Alice Newton Rex, Director of Product at WhatsApp, formerly CPO at WorldRemit, provided a real 'aha' moment. In it, Alice explains why even the simple metaphor of a 'roadmap' can cause significant problems, from triggering a sense of commitment with stakeholders to pumping out features our users probably don't want.
This is a great post to turn to if your roadmap seems to be causing more problems than it solves.
Click here to read Escape from the feature roadmap to outcome-driven development. You can also find more posts from our Sunday Rewind series.
About the author
Imogen Schels
Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.
