Adam is Head of Product at Co-op Digital, a Mind the Product Trainer, and Co-organiser of both ProductTank Manchester and the first ever MTP Engage Manchester conference. At Co-op Adam works with multidisciplinary digital teams to create world-class products and services. He specialises in product management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and use. Adam recently finished his MBA at the University of Manchester, underlining his enthusiasm for learning and theory. Adam’s previously led teams at Travelex and Walmart, specialising in mobile apps, and the use of apps to bridge the physical/digital divide in brick-and-mortar retailers. For MTP Engage Manchester Adam manages the stunning venue and all of the on-the-day logistics, as well as getting involved in curating speakers and planning marketing. As a trainer for Mind the Product, Adam runs both public workshops and bespoke corporate training.