post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Adam is Head of Product at Co-op Digital, a Mind the Product Trainer, and Co-organiser of both ProductTank Manchester and the first ever MTP Engage Manchester conference. At Co-op Adam works with multidisciplinary digital teams to create world-class products and services. He specialises in product management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and use.

Adam Warburton

Have you ever asked your boss if you can attend a conference, only to be told that someone else in your team is going, and they’ll report back what they’ve learned? It’s disappointing, isn’t it? While there is a lot of value in someone reporting back to a team, it assumes that the only reason to go to a conference is to learn. In reality, it’s about much, much more.
At Mind the Product we believe in following up after our conferences: we write up <a href="https://www.mindtheproduct.com/8-years-amazing-product-talks/" target="_blank" rel="noopener noreferrer">every conference talk</a> and share our conference videos freely with our entire community on our blog, not just with conference attendees. But watching videos isn’t the same as being there. You miss the energy in the room, the buzz and excitement of being with your peers, the feeling when you hear something and you think, “Yes! I’ll try that on Monday”.
<img loading="lazy" decoding="async" class="alignnone wp-image-16925" src="//wp-content/uploads/2019/08/mtp-engage-teams-post-300x200.jpg" alt="" width="785" height="523" srcset="/wp-content/uploads/2019/08/mtp-engage-teams-post-300x200.jpg 300w, /wp-content/uploads/2019/08/mtp-engage-teams-post-768x512.jpg 768w, /wp-content/uploads/2019/08/mtp-engage-teams-post-1024x683.jpg 1024w, /wp-content/uploads/2019/08/mtp-engage-teams-post.jpg 2048w" sizes="(max-width: 785px) 100vw, 785px" />
Here are just some reasons why you should think about attending conferences as a team:
<ul>
<li>An amplifying effect. That energy and excitement you feel is 10 times greater than if you go alone</li>
<li>It reinforces the team members&#8217; commitments to each other and helps to create a common language</li>
<li>It’s an opportunity to bounce ideas around and share stories and experiences faster and more informally than in an office environment</li>
<li>Bonding/team building. If team members travel together and are away from their families in a new environment, then a degree of vulnerability is introduced. This allows the team to depend on one another more. They’re also spending more time together outside of work and this more casual setting allows people to get to know each other on a more intimate level. The relationships between team members improve so that they work better together, and enjoy working together more.</li>
<li>Inspiration. A conference environment alone can be inspiring. Speakers can be inspiring, other attendees we meet can be inspiring. We can be inspired without learning something new.</li>
</ul>
A number of teams attended MTP Engage Manchester 2019. Grace Han, Senior UX Designer at BookingGo, sums up the sentiments of the many comments we received: “I attended with design team members from different product teams, including some who had just moved here from Amsterdam. It was a great opportunity to get to know other members of our design community. Working separately, in different buildings, it can be challenging for us to have such interactions outside a work environment. The topics we discussed after each talk really helped us to get to know one another by providing an interesting talking point. Plus, it was really fun just to have a day out of the office.”
<a href="https://www.mindtheproduct.com/mtpengage/manchester/" target="blank" rel="noopener noreferrer">Tickets for MTP Engage Manchester are on sale now</a>, including Team Discount tickets, where you get a 10% discount when you buy 10 or more tickets. The ticket limit for purchasing online is 25. If you require more than 25 tickets please <a href="https://www.mindtheproduct.com/about/contact-us/" target="_blank" rel="noopener noreferrer">email us</a>. These tickets are limited in number and are only available whilst General Release tickets are on sale.
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

The Benefits of Attending MTP Engage as a Team

Adam Warburton

Comments

Read next