post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Adam is Head of Product at Co-op Digital, a Mind the Product Trainer, and Co-organiser of both ProductTank Manchester and the first ever MTP Engage Manchester conference. At Co-op Adam works with multidisciplinary digital teams to create world-class products and services. He specialises in product management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and use.

Adam Warburton

<p>On February 6th and 7th, product people from all around came together to connect, share and learn at <a href="https://www.mindtheproduct.com/mtpengage/manchester/" target="_blank" rel="noopener noreferrer">MTP Engage Manchester</a>. Kicking off with five awesome workshops covering everything from metrics and roadmaps to confidence and public speaking, things got into full swing on Friday when we converged on Manchester Central.</p>
<p>We got 21 brilliant speakers up on stage to talk about everything from conflict to stakeholder management, OKRs to personal development, inspiring and engaging attendees across three stages.</p>
<figure id="attachment_18969" aria-describedby="caption-attachment-18969" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2020/02/A-packed-audience-at-MTP-Engage-Manchester.jpg"><img loading="lazy" decoding="async" class="wp-image-18969 size-large" src="//wp-content/uploads/2020/02/A-packed-audience-at-MTP-Engage-Manchester-1024x683.jpg" alt="A packed audience at MTP Engage Manchester" width="1024" height="683" srcset="/wp-content/uploads/2020/02/A-packed-audience-at-MTP-Engage-Manchester-1024x683.jpg 1024w, /wp-content/uploads/2020/02/A-packed-audience-at-MTP-Engage-Manchester-300x200.jpg 300w, /wp-content/uploads/2020/02/A-packed-audience-at-MTP-Engage-Manchester-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-18969" class="wp-caption-text">An eager audience got set to start the day</figcaption></figure>
<p>What makes MTP Engage special is the mix of speakers; a blend of local product pros, those from across the globe and local speakers from ProductTank. This mix worked well in 2019, and it delivered again in 2020!</p>
<p>Before we introduced our first keynote speaker, we did a mini retro on 2019, explaining what we&#8217;d heard our audience felt had worked and what hadn&#8217;t. We joked about feedback on the rain (hey, it’s Manchester) and the venue oddly slicing the stems from bananas (legitimate feedback from 2019), and addressed some of the other nitty-gritty feedback like the rooms being too small and hot, all of which we’d improved for this 2020.</p>
<h2>The Difficult Second Album Effect</h2>
<p>The truth is, 2020 could have been the difficult second album for MTP Engage Manchester. The 2019 conference got us off to a flying start and we knew people would arrive this year with heightened expectations.</p>
<p>Inspired by <a href="https://www.mindtheproduct.com/video-building-winning-product-strategy-kano-model-jared-spool/" target="_blank" rel="noopener noreferrer">Jared Spools talk on the kano model</a>, we looked at what we considered hygiene factors (when they’re right they’re not noticed, when they’re wrong it creates an awful experience, like running hot water in a hotel), and made sure these things were at least as good as last year. We also looked at what we considered to be delighters &#8211; the speakers! &#8211; and worked as hard as we could to bring new and interesting ideas to the stage.</p>
<h2>Launching New Voices</h2>
<p>One way we tried to do that was through our new speakers programme. Six months before the conference we asked if anyone that had never given a talk before and wanted to make their debut at MTP Engage.</p>
<figure id="attachment_18968" aria-describedby="caption-attachment-18968" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2020/02/Sally-Brogan-at-MTP-Engage-Manchester.jpg"><img loading="lazy" decoding="async" class="wp-image-18968 size-large" src="//wp-content/uploads/2020/02/Sally-Brogan-at-MTP-Engage-Manchester-1024x683.jpg" alt="Sally Brogan at MTP Engage Manchester" width="1024" height="683" srcset="/wp-content/uploads/2020/02/Sally-Brogan-at-MTP-Engage-Manchester-1024x683.jpg 1024w, /wp-content/uploads/2020/02/Sally-Brogan-at-MTP-Engage-Manchester-300x200.jpg 300w, /wp-content/uploads/2020/02/Sally-Brogan-at-MTP-Engage-Manchester-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-18968" class="wp-caption-text">Sally Brogan made her MTP Engage Manchester debut!</figcaption></figure>
<p>On finding some willing individuals &#8211; Stewart Livingstone, Sally Brogan and Tobi Otokiti, we then worked closely with them in the lead-up, providing coaching and workshops. All three got on stage for the first time at the conference and it&#8217;s safe to say they smashed it. It was great to hear new, fresh voices and opinions.</p>
<h2>Feeling a Connection</h2>
<p>We asked the audience to connect, share and learn throughout the day, and people really embraced this &#8211; we ran speed networking that was consistently full, and the general feedback from everyone was that the atmosphere was one of the most friendly and open they’d witnessed (that’s what happens when you get a bunch of eager-to-learn product people in a room!).</p>
<figure id="attachment_18967" aria-describedby="caption-attachment-18967" style="width: 1024px" class="wp-caption aligncenter"><a href="//wp-content/uploads/2020/02/Networking-at-MTP-Engage-Manchester.jpg"><img loading="lazy" decoding="async" class="wp-image-18967 size-large" src="//wp-content/uploads/2020/02/Networking-at-MTP-Engage-Manchester-1024x683.jpg" alt="Networking at MTP Engage Manchester" width="1024" height="683" srcset="/wp-content/uploads/2020/02/Networking-at-MTP-Engage-Manchester-1024x683.jpg 1024w, /wp-content/uploads/2020/02/Networking-at-MTP-Engage-Manchester-300x200.jpg 300w, /wp-content/uploads/2020/02/Networking-at-MTP-Engage-Manchester-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /></a><figcaption id="caption-attachment-18967" class="wp-caption-text">Attendees made the most of every opportunity to network</figcaption></figure>
<h2>Thank you</h2>
<p>I would like to extend a huge, genuinely heartfelt, thank you to all the Mind the Product team, the speakers, crew, volunteers, sponsors, production and venue staff. We couldn’t have done it without these incredible people!</p>
<p>And, of course, thank you to you, our audience, for joining us, for getting involved and for creating such an incredibly welcoming community vibe to the event.</p>
<p>You can check out attendee and speaker reactions to the event, attendee write-ups (please send yours in if you&#8217;d like us to share it &#8211; email these to <a href="mailto:editor@mindtheproduct.com" target="_blank" rel="noopener noreferrer">editor@mindtheproduct.com</a>) and find more information on the <a href="https://www.mindtheproduct.com/mtpengage/manchester/mtp-engage-manchester-2020/" target="_blank" rel="noopener noreferrer">2020 conference page</a>. Plus, a talk video and write-up will be published, each Friday, starting this afternoon. Stay tuned!</p>
<div class="row gallery">
            <div class="col-md-6">
                <a data-gallery="gallery" href="https://www.mindtheproduct.com/wp-content/uploads/2020/02/Yellowfin-at-MTPENgage-manchester.jpg">
                    <img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2020/02/Yellowfin-at-MTPENgage-manchester.jpg" alt="" class="img-responsive">
                </a>
            </div>
            <div class="col-md-6">
                <a data-gallery="gallery" href="https://www.mindtheproduct.com/wp-content/uploads/2020/02/EngageManchester-MindtheProduct-7Feb20-DecoyMedia-516.jpg">
                    <img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2020/02/EngageManchester-MindtheProduct-7Feb20-DecoyMedia-516.jpg" alt="" class="img-responsive">
                </a>
            </div></div><div class="row gallery">
            <div class="col-md-6">
                <a data-gallery="gallery" href="https://www.mindtheproduct.com/wp-content/uploads/2020/02/EngageManchester-MindtheProduct-7Feb20-DecoyMedia-43.jpg">
                    <img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2020/02/EngageManchester-MindtheProduct-7Feb20-DecoyMedia-43.jpg" alt="" class="img-responsive">
                </a>
            </div>
            <div class="col-md-6">
                <a data-gallery="gallery" href="https://www.mindtheproduct.com/wp-content/uploads/2020/02/EngageManchester-MindtheProduct-7Feb20-DecoyMedia-439.jpg">
                    <img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2020/02/EngageManchester-MindtheProduct-7Feb20-DecoyMedia-439.jpg" alt="" class="img-responsive">
                </a>
            </div></div>
<div class="col-sm"><center><a class="btn btn-primary px-4 waves-effect waves-light margin-top-30 book-workshops" href="https://www.flickr.com/photos/87908589@N08/albums/72157713095447353" target="_blank" rel="noopener noreferrer">Go to Gallery</a></center></div>
<p><center></center><center><a href="https://www.mindtheproduct.com/sponsor-a-product-managers-event/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-18821" src="//wp-content/uploads/2020/02/MTP-Engage-Manchester-SPonsors.png" alt="MTP Engage Manchester SPonsors" width="800" height="450" srcset="/wp-content/uploads/2020/02/MTP-Engage-Manchester-SPonsors.png 800w, /wp-content/uploads/2020/02/MTP-Engage-Manchester-SPonsors-300x169.png 300w, /wp-content/uploads/2020/02/MTP-Engage-Manchester-SPonsors-768x432.png 768w, /wp-content/uploads/2020/02/MTP-Engage-Manchester-SPonsors-285x160.png 285w, /wp-content/uploads/2020/02/MTP-Engage-Manchester-SPonsors-570x320.png 570w" sizes="(max-width: 800px) 100vw, 800px" /></a></center></p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

Product Management Conference

Product teams in flux – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Berlin’s leading companies – Pendomonium+#mtpcon roadshow: Berlin

AI in practice at Amsterdam’s leading companies – Pendomonium+#mtpcon roadshow: Amsterdam

Product teams in flux – Pendomonium+#mtpcon roadshow: London

AI in practice at London’s leading companies – Pendomonium+#mtpcon roadshow: London

What’s next for product management in 2024? Nichole Mace (SVP Product and User Experience, Pendo)

Navigating your product career – Ken Chin (CPO, Spark Networks)

Perspectives from an unconventional CPO – Yuelin Li (CPO, Onfido)

The future of product management – Trisha Price (CPO, Pendo)

The future of product management in 2024 and beyond (Brian Walsh, SVP Product, Pendo)

Thank you for joining us at MTP Engage Manchester 2020!

Adam Warburton

Comments

Read next