Sunday Rewind – Product Systems: How to manufacture lightning in a bottle by Oji Udezue

In his keynote session at #mtpcon SF+Americas 2022 Oji Udezue, then Product Lead at Twitter, examines the key elements needed to create product systems that elevate everyone.

Oji describes the ideal product system as one which is explicit, responsive and malleable, and “allows us to create great products on autopilot”, delivering reliable hitmakers. It should support scaling and maximise output, while minimising the rate of errors.

He introduces three elements of good product systems:

Systems with people

A good people system, he explains, is about “identifying great talent to join your organisation”, and “getting the last ounce of ingenuity from highly motivated people in your organisation”.

Systems of direction setting and strategy

Direction setting should be clear, easy to align to and customer-focused.

Systems of execution

When constructing a system of execution consider resource allocation, playbooks and alignment, Oji says. He ends by describing how “the best companies will create a product system to elevate everybody”.

Watch the original talk: Product Systems: How to manufacture lightning in a bottle by Oji Udezue