Product Management – A key component for VC backed businesses?

Mitch Pender of Antrak Capital joined us at the last ProductTank to share his view on Product Management. As a general manager and commercial manager for over 15 years Mitch brings a unique perspective from outside Product Management, and argues that while the function is crucial to the success of a start up – in his experience it is often something done as a team amongst the founders. In this early phase Antrak, as an active investor, will help formalise the process around Product Management while waiting for the next growth phase before actively looking to augment that function with a product manager.