Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

This week’s Sunday Rewind is a 2022 #mtpcon Digital Americas talk from Samihah Azim, then a product designer at Cash App, which looks at the importance of taking a human-centred approach to product design.

During her talk, Samihah walks us through a framework leveraging business design to make better product decisions that consider the entire ecosystem of the business and customer.

She also explains how experimentation benefits from a human-centered approach towards product development and how business design can lead to better product roadmaps for sustainable growth.

She then shares some tangible activities you can do with your team to align on your team’s strategy.

Watch the original talk: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim