Des Traynor – Product strategy in a growing company

October 20, 2014 at 12:17 PM
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"If software is eating the world, then product managers are setting the menu". Des Traynor, co-founder of customer communication platform Intercom, talks about how to create simple, yet brilliant products. He asks us to consider where products come from and how they are made, arguing that a product manager should know where the product stops and starts.

Ultimately, he says, the customer only cares about the value a product can provide, not how many features it has and Des shares his strategies for managing feature creep and staying true to the core of the product.

About the author

Martin Eriksson

Martin Eriksson

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams (O'Reilly, 2017).

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